My Biography

Adam Metz


Blog: www.metzmash.com
E: adammetz [at] gmail dot com

Adam Metz is a veteran social web strategist with three years experience working with both business and consumer brands. He builds data-driven assessments that drive client business objectives, based on a fusion of Trinity Analytics and social web analytics.

As director of social media strategies at LaunchSquad (2007-2008), he advised business and consumer facing technology brands including Daptiv, Awareness Networks, Mighty Leaf Tea, Timbuk2, and Newsgator. He also designed, engineered and executed LaunchSquad’s social and mobile media initiatives, including client projects that include blogs, podcasts, vodcasts and other applications such as wikis. Prior to joining LaunchSquad, he had his own social media company, VIPER Education.



Previously, Adam counseled startup companies regarding their mobile media programs, spent three years managing a million-dollar tech sales portfolio for CDW, and taught high school English and Reading courses for four years.

He has a B.A. in News-Editorial Journalism from the University of Wisconsin and a single-subject English teaching credential from Notre Dame de Namur University. Metz has published articles on new media in PR Week, The Journal and the San Francisco Guardian. He also plays guitar and sings for the Oakland-based band Reds.

In 2008, he published the social media strategy eBook, “There Is No Secret Sauce,” which is available for free on his popular social media strategy blog, MetzMash (www.metzmash.com)

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