MetzMash

MetzMash Featured In PR Week

Well, I never thought that a social web strategy blog would get featured in PR Week, but I guess stranger things have happened. The team at PR Week was cool enough to run an article about some of the things I picked up while writing "There Is No Secret Sauce."

The article is an op-ed piece entitled, "Social media is crucial for an agency," and PR Week has agreed to run a fee-free version of it, so anyone can read it.

Here's a little taste:

I spent much of the summer and fall of 2007 assembling my first electronic book on social-media strategy, There Is No Secret Sauce. I wrote the book because while there are thousands of brands that can afford to work with agencies like mine to devise its social-media strategy, there are others that either lack the budget or manpower to engage an agency. I wanted to provide a blueprint for getting started and getting to the point where the organization understands the value and potential of social media. Without tangibly seeing that promise, no organization will care enough to want to take it to the next level.

A big thank-you to Jason Mandell of LaunchSquad who helped me edit the article. If you want to check out more, hop on to the PR Week website.

Weekend Reading For Brand Managers, Pt.II

Here are a few posts to bring you up to speed in SMB social media. I've also tagged these as "metzmash" and "linklove" in Diigo. Everything should be cross-posted to my del.icio.us too, because Diigo exports all bookmarks (if you allow it to).

1. Enterprise Guide To Microblogging - I picked this one up from Jeremiah Owyang's rad blog. He may just call it a web strategy blog, but this guy knows social media really, really well.

2. Cleaning up your del.icio.us - Take a moment today to login to your del.icio.us account and look at the stuff that you've bookmarked publicly. I know a lot of people that have accidentally bookmarked stuff as public that they didn't intend to (Basecamp pages, etc.). Take 10 minutes and clean your stuff up. You may find that your browser has bookmarked some stuff that you're not so fond of sharing.

3. Utterz - It's a company that my buddy Chris Heuer is working with. They allow you to mobile-blog from your phone, and once you hook it up to your blog, it makes really quick, easy audio-blogging possible. So far, so good.

Continuing the Social Media ROP Conversation

Some days, it makes more sense to talk on somebody else's blog.

Maggie K. Fox over at Social Media Group wrote a really interesting post on ROI/ROP, so I replied to her post over there.

A Refreshed Enterprise RSS Blog: EnterpriseRSS

Newsgator relaunches their Enterprise RSS Blog today, and it's looking good. Add this one to your RSS reader if you want the download on how big companies are using RSS.

Weekend Reading For Brand Managers

This week's been a little crazy, so I haven't been posting with regular frequency, but I wanted to give a quick weekend roundup to some excellent social media articles I've come across in the last week:

1. The Facebook Fanboy Panel: 3 Keys To Monetizing Facebook - This is from the excellent Master of 500
Hats blog (Dave McClure), and it's a video panel that feature's TechCrunch's Michael Arrington, Robert Scoble (The ScobleShow), Jason Calacanis (Mahalo) , Rodney Rumford and blog author Dave McClure. Wish I could have made that gig! Watch this vid and take notes. It's the cheapest Facebook lesson you'll see this month.

2. 10 Truths of Marketing In A Web 2.0 World - If I had a buck for every time Rohit Bhargava ate a conference box lunch in 2007, I could remodel my freakin' kitchen. This guy is everywhere. This week, he's reporting from eMarketing Summit in Austin. Kudos to Brian Solis @ Futureworks for the tipoff.

3. Radiohead allowing listeners to name their price - Ryan Karpeles over at Living Light Bulbs is quickly becoming one of my favorite bloggers. His views on advertising and marketing are more theoretical and less tactical than, say, Bhargava, who's mentioned above, but, boy, is he simple and to-the-point. Pop him in your RSS feed when you can.

This may only look like a quick 1-2-3, but going through all of this should get you through a couple cups of coffee and a page or two of a notepad. Have a good weekend.